
Connor Young
PM Intern / Cognitive Systems at UBC
How to learn Product through coffee chats
How I learned product through talking with professionals
What is a Coffee Chat?
A professional 15-30 minute chat that is either online or in-person. It is a time when you can ask questions to the professional about anything you need help with.
[ Rarely is there coffee actually being drunk]
Why You Should Do Coffee Chats
Knowledge
Interview skills
Applications
Navigating Career Path
General job skills
General mentorship
Run mocks with you
General interview tips
What are ways to find people to coffee chat with?
LinkedIn
Company Websites
Connections within your circle (parents’ friends, friends of friends, etc)
How To Reach Out (Yes, people actually check their mail)
The flow
Find a company you’re interested in
Go to the people section
Sort by type of job
Look for people you’re interested in
Use Chrome extensions to find their contact and reach out on LinkedIn
Send a personalized cold email
Remember that people DO check their emails, and you will send out about 10-20 cold emails before getting 1 or 2 back!
How to organize a coffee chat
Include Time zone
Especially online calling
Exact Date and Time proposal
Makes it easier on their end to just say “YES”
in person >>>> online
People like face-to-face interaction; it may be more awkward at first, but the ROI is much more
DO NOT
Create a meeting time of more than 30 minutes unless a time is specified between you guys
Be late
Prepping
MOST IMPORTANT THING:
Figure out what you are trying to get out of it.
Have three questions you really want to ask them. From this, you can go down little rabbit holes within each question to pick their brain
KNOW THEIR BACKGROUND
I should be able to ask you what companies they have worked for, teams they’re on, and what they have achieved on a high level
Do not ask questions that you are easily able to Google (wasting both of y'all's time 🤦)
Please avoid any questions that involve what their company does and stuff like that
Coffee chat flow
Small talk → general intro → begin with questions
The Coffee chat
DO:
Be genuinely curious and ask questions on topics you are unsure of
Make it extremely clear exactly what you want help with
Ask why? And how? On topics you want more info
DON’T:
Just sit there and wait for them to initiate
Treat it like an interview
Be unprepared and waste their time
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